Pavlok is behavior change product that combines psychology, a wearable device, and software to help you change your habits for good. The wearable device doles out positive rewards and negative reinforcement (including a mild electric zap) to rapidly train your brain. There are two versions — the Shock Clock (the world’s best alarm clock– won’t let you sleep in, and helps your form morning and evening routines), and the Pavlok 2, (which includes the Shock Clock features but adds a productivity chrome extension to stop wasting time, IFTTT integrations, bad habit cessation techniques, and more). Over 70,000 people have used Pavlok, which was featured on the Colbert Report, Jimmy Fallon, Good Morning America, Shark Tank, and more.