The Dollar Brush is on a mission to make effective oral care accessible to everyone with their direct to consumer approach that eliminates backend, middlemen and retail markups. The simple purchasing model has a $2.99 per month price tag, which will supply customers with a powerful electric toothbrush kit and ongoing shipments of brush head refills every six months. When a customer has hit the two-year mark of their brushing cycle, The Dollar Brush replaces their electric toothbrush, free.